Paul Stringer
Opinion
18 April 2024
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As cookies are phased out and new measurement techniques come to the fore, 2024 looks set to be a year defined by disruption, uncertainty and experimentation.
Opinion
22 January 2024
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As marketing budgets rebound in 2024, uncertainty swirls around where best to direct investments in media, the role of AI in planning, and how to assess media quality.
Opinion
22 February 2023
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Retail media, though popular, is in limbo as to whether it is just a conversion-driver, or whether there’s an opportunity for it to do more – WARC’s Paul Stringer considers the performance plughole.
Opinion
06 December 2022
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Paul Stringer, Managing Editor, Research & Advisory at WARC, hears Les Binet call for more number-crunchers in marketing and fewer pie-in-the-sky thinkers.
